Letter to the editor
Dear Sir
I trust Gunns for wanting the "World's Best Practice" pulp mill because "world's best practice" means using the latest methods dictated by commercial constraints.
As such, it doesn't mean the best solution for all concerned but the best way for a modern company to maximise profit and minimise risk to that company. For example, the "Totally Chlorine Free" process, while better ecologically, would reduce profits so companies don't use it.
Another successful advertising claim, used to comfort the masses, is "best available technology" (BAT), which neglects better environmental technologies which have poorer commercial outcomes.
As most of the "World's Best Practice" mills (with BAT), to this date, have not been able to live up to their environmental expectations, one has to wonder about building one here -in the world's best place to live.
Eric Ollier
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